Brutal feedback.

Minus the public humiliation.

What if you could get the honest feedback you actually need — early and in private — so you don’t build a deck investors will pass on?
Start my free PitchSlap

Nail your story before starting on slides.

If you’re struggling to build a pitch deck that makes sense, it’s usually because your story isn’t straight yet. Nail the narrative first and everything gets easier.
And even if you think you’ve nailed it... you probably haven’t.
Step 1

Answer 6 Quick Questions

Give sharing your startup story your best shot through a quick survey.

Step 2

Get Roasted (with love)

Get a written set of constructive feedback sent to your inbox, that no-one else has to see! You choose the level of spice.

Step 3

Get a Startup Story That Slaps

Plus you get a rewritten narrative full of winning messages to use as the foundation of your pitch deck.  

It could easily have been hate mail.

Instead, there's been a whole lot of love.
Here are just some of the receipts...

I am absolutely BLOWN AWAY by how good - no - how great this is.

I gave very generic & quick answers to the questions, and it gave me such detailed, relevant, and spot-on feedback.

Dan

Club Broadway

I got Pitch Slapped good! But in an "I like it" kind of way. Great feedback that certainly doesn’t stroke your ego, but does get down to the nuts and bolts of it.

Ash

Fashion Alchemy

From my version to the first rewrite, it felt like I skipped 10 mentor calls and 3 rewrites.

Riccardo

Leonardo.Ai

So so soooo good. I love that it's not just a tear down but also offers a rewrite.

Jess

No.2

Very funny and you know your shite - you’ve helped clear my mind of verbal diarrhoea - which has lifted a massive weight from my shoulders - wow.

Thank you S-J.

Emma

Flint SheInvests

A stress-free, anonymous business bestie to be brutally honest, but also supportive.

Ashe Hornsby

Absolutely brilliant way to learn how to pitch your product - yes you do have to brace yourself but the feedback is gold, and will make you laugh, cry and sit up and take notice!

Tes

CoachOnline

Honestly, I want to Pitch Slap everything I write now!

Clinton

Edrolo

Okay, I just got Pitch Slapped. It's ****ing gold. But boy, it's a mean ass bitch, but the reccos are really on point. Will make you more resilient. Will recommend.

Angela

Shepherd

Instead of relying on well-meaning, but possibly faulty feedback from your friends and family, get impartial feedback about your pitch from a tool that's been designed for this specific purpose.

Aniya

Forever Projects

It is hard to know who to ask to help on a pitch deck; it really helps clean up your story. You rock.

Marissa

Joyrolla

Frequently Asked Questions

Who will see my answers?

Your answers stay private between you and me. They're only used to generate your PitchSlap narrative rewrite, and I may review them personally. There's no team, no juniors, no outsourcing — and nothing is ever shared externally.

Is my submission handled safely?

Yes. Your content is treated privately and with discretion. It isn't reused, added to datasets, or used to train AI models. I can't guarantee that no two founders will ever work on similar ideas — nobody can — but I do guarantee your submission stays confidential.

How does the free narrative rewrite work?

Answer a few sharp questions, pick your feedback style (Brutal, Candid, or Shit Sandwich for those "please be nice to me today" moments), and your rewritten narrative lands in your inbox within minutes. It highlights what's clear, what's confusing — and gives you credit where it's due.

If it doesn't arrive within 5 minutes, check spam/junk.

Can I redo my PitchSlap if I rushed it?

Absolutely. If you dialled it in, wrote half-sentences, or panicked under time pressure, you can redo it anytime. Like any smart AI tool, the more clarity you put in, the stronger the output. Effort is rewarded — but even rough inputs still get you something useful.

Why should I trust the feedback?

PitchSlap is built on investor-approved frameworks and a proven storytelling process shaped by me, S-J Kurtini — an exited founder and one of Australia's most sought-after positioning and pitch advisors. Storytelling is what I do best, and the rewrite mirrors what actually makes investors lean in or tune out.

Is PitchSlap really free?

The Narrative Builder is 100% free — and I want to keep it that way. My mission is to make sure every great idea gets the pitch it truly deserves. You never need to buy the Pitch Deck Builder or book coaching to benefit from the narrative rewrite.

What happens after I get PitchSlapped?

You'll receive a tighter, clearer version of your story — plus simple next steps. From there, you can:

– turn it into a deck using Pitch Deck Builder (paid)
– book a 1:1 session for deeper narrative or pitch support (optional)

But the narrative rewrite itself is always free.

Can I use this even if I'm not raising?

Definitely. If you're not fundraising yet, feel free to ignore any spicy jokes about "not being investor-ready." The Narrative Builder works brilliantly for customer pitches, sales decks, landing pages, messaging, and internal alignment. Dedicated customer versions are on the roadmap.

What if my answers aren't perfect?

Totally fine. PitchSlap will still generate something helpful from early or messy drafts. But if you want a stronger, sharper rewrite, give it more detail — clarity in → clarity out.

How long does the rewrite take?

Just a few minutes. If you book a deeper review or strategy session with me, that's scheduled separately.

How is this different from ChatGPT or templates?

ChatGPT and templates generate content. PitchSlap builds narrative. It exposes gaps, weak logic, and confusing sections using investor-backed structure — and your data is never shared or used for training.

Who's behind PitchSlap?

PitchSlap was created by me, S-J Kurtini — an exited founder, positioning strategist, and trusted pitch advisor for founders and accelerators across Australia. The Narrative Builder uses the same storytelling frameworks I use 1:1 with founders.